- Yuting Zhong
Keyword Research for Low Competition Opportunities
Are you struggling to rank your website in search engine results due to high keyword competition? Finding low-competition keywords can be the key to boosting your website's rank and driving organic traffic. In this article, we will explore various strategies and tools that can help you identify low-competition keywords and optimize your SEO plan.
What Are Low-Competition Keywords?
Low-competition keywords are search queries that have fewer companies and websites actively competing for high organic rankings through SEO. These keywords present excellent opportunities for your SEO plan as they have less competition. By targeting low-competition keywords and creating valuable content around them, you can achieve your organic traffic goals with fewer off-page strategies or social promotion.
Finding the Low-Hanging Fruit in SEO
In terms of SEO, low-hanging fruits refer to high search volume, low-competition keywords. These keywords strike a balance between being popular enough to drive significant traffic and not overly crowded with competitors. They offer the best opportunities to start generating organic search traffic for your website.
To find low-hanging fruits for your SEO strategy, consider following these steps:
Step 1: Build Your Initial Keyword List (Research Competitors' Keywords)
Start by analyzing your competitors' websites and the keywords they are currently ranking for in Google's top 100 organic search results. Tools like Semrush's Organic Research can provide you with valuable insights into your competitors' keyword performance.
Filter out keywords with high keyword difficulty (KD%) as they may be challenging to rank for. Focus on keywords that are relevant to your business and have lower competition. Combining filters for KD%, volume, and word count can help you find long-tail, low competition keywords that you can add to your list.
Step 2: Find More High Search Volume, Low-Competition Keywords
Expand your keyword list by using tools like Semrush's Keyword Gap and Keyword Magic Tool. These tools allow you to explore related keywords, phrase match keywords, and question keywords that people search for online. Look for keywords with high search volume and low competition to further enhance your keyword list.
Step 3: Filter for High-Volume Keywords With Less Competition
When filtering for high-volume keywords, consider both keyword difficulty (KD%) and competition level (PPC). Keyword difficulty estimates the difficulty of outranking competitors organically, while competition level indicates the density of paid advertisers using a particular search phrase.
Focus on keywords with KD% less than 50 for better chances of success. Keep in mind the search intent of your target audience and factor in the cost-per-click (CPC) to identify valuable keywords. Also, consider untapped keywords that haven't been searched yet but are likely to gain popularity soon.
How BulkGPT Can Assist You
BulkGPT can significantly assist you in your keyword research and content creation workflows. With BulkGPT, you can build custom workflows to create content in bulk, saving you time and improving SEO and productivity.
By leveraging BulkGPT, you can automate various aspects of keyword research, such as analyzing competitors' keywords, expanding keyword lists, and filtering for low-competition, high-volume keywords. This allows you to efficiently identify valuable keywords that align with your SEO objectives.
Additionally, BulkGPT can generate high-quality content around your chosen keywords, enabling you to create engaging articles, blog posts, and other forms of content at scale. This content can help you optimize your website for SEO and attract organic traffic.
Finding low-competition keywords is crucial for improving your website's rank and driving organic traffic. By following effective keyword research strategies and leveraging tools like Semrush and BulkGPT, you can identify valuable low-competition keywords to target in your SEO plan. Remember to focus on keywords with high search volume, low competition, and aligning search intent. With the right approach, you can boost your website's visibility and achieve your organic traffic goals.
Note: The content in this article is based on Luke Harsel's article "How to Find Low-Competition Keywords with Semrush [Super Easy]" published on Semrush's blog.
Disclaimer: This article is for informational purposes only. The information provided in this article does not constitute professional advice. Please consult with a qualified SEO specialist for personalized guidance and strategies tailored to your specific needs.